THE CHARITIES BOOK STORY

The principal purpose of the Charities Book
is to showcase charities and to offer a choice
to potential donor and bequestors.

The Charities Book started out as filling a
"need". Direct mail and journal advertising to
the legal profession was costly - and was usually
discarded by the recipient.

Catering initially to the bequest field was the aim
of the Charities Book ... over the years this has
broadened to include Trusts, Corporate and Cause
Related marketing, private gifts and others such
as large social club disbursements.

In 1983, after considerable research, came to the
conclusion that a book format would be
used ... and retained.

The first book, in 1984 was a NSW
edi tion, this was followed by various Victorian
and Queens land books. By popular request a
national book was published in 1989.

 

Michael Arnett is the Publisher of The Charities
Book and the Australian Fundraising Magazine -
as well as the author of The Fundraising Ideas Book.

Michael has over 35 years of experience in the
charitable field. He was one of the founders of
The Fundraising Institute of Australia. His career
includes 3 years as Regional Director of The
Freedom From Hunger Campaign and 10 years as
The Director of The National Parks & Wildlife
Foundation as well as many years of consultancy work.